Small Businesses: Is Your Website Costing You Business?

Some small businesses are reluctant to create an attractive and interactive website. What’s holding them back? Is it the cost of paying someone to develop and maintain the website? Is it because they do not know how to create a website, or they do not have the time? Or do they not see it as significant to their business? At Tennessee Social, we hear you but strongly encourage you to put more focus and attention into your website design.

Why is it essential for your business to have a website attractive to its viewers? Website development is essential for many different reasons, such as:

1. Public Awareness

2. Google SEO

3. Content

How will people find your business if they cannot find your website? Do you rely on social media for that information? Many of your potential customers might not be on social media. Your website should include information such as location, hours of business, products or services offered, how to contact you, etc. Your potential customers might uncover information about what your company offers that they were previously unaware of. Before visiting our website, some people had been under the impression that we only offered social media marketing. Many clients come to us primarily for social media management but also learn that we can assist with website development, SEO, website maintenance, email and text marketing, and many more.

An impressive website is also a key factor in Search Engine Optimization (SEO). Let’s say I am looking for someone to plow the snow in my driveway this winter. I might search “snow removal near me” on Google. Without a website, your business will not show up. If you don’t maintain your website, you might show up on the 5th or 6th page of this search.

LESS THAN 1% OF GOOGLE SEARCHERS CLICK RESULTS FROM THE 2ND PAGE! (Backlinko)

You need to have your information available on different platforms for people who want to do research on their own before reaching out and contacting you. If you intend to grow your business, get going on your website now! Content is critical! You can have one of the best-looking websites, but if you don’t have good content to accompany it, unfortunately, it doesn’t matter.

Website development and maintenance take many hours of effort and commitment. At the end of the day, it is up to you to decide how important your website is to you and your business, but we want to provide more information as to why we think it’s a key piece of the puzzle for growth.

Justin Cahoy, Account Executive

Tennessee Social